As we have all seen, Riot has recently put themselves into hot water regarding a decision to sign a contract with a SEA (South East Asia) publisher. Similar to what happened with GOA, Riot struck a deal with a publisher in another continent which invokes an IP ban, forcing any players in that area to use the client (and hence the servers) of the publisher in that area. Luckily in the case GOA, the IP ban was lifted afterwards (how this was possible is explained later on).
At the time of the GOA ban it (for obvious reasons) created a massive amount of controversy and backlash on the LoL forums, however this doesn't compare to the SEA incident. The main reasons behind this is the fact that Riot gave a one week warning with the GOA publisher transfer, where as in the case of the SEA publisher uses were only given a day (and have been unable to play for quite a bit longer). Also with Riots continued feedback about the incident, it was becoming clear that they were not going to revoke the IP ban (which created numerous other problems such as account refunds, transfers etc etc). In fact the incident created so much retaliation that in the Southeast Asia Megathread (http://www.leagueoflegends.com/board/showthread.php?t=66426) where Pendragon combined all the complaint threads, he had to manually up-rate the thread to +1000 to keep it from getting closed due to the way League of Legends boards moderate (users moderate the boards, when threads/topics get downvoted past a certain threshold the topic gets closed or the post gets hidden). Currently the rating of the thread stands at +903 and being 95 pages long, at the time of writing this article. Below is a the email that users received (with the one day notice)
Dear xxxx,
We are excited let you know that Riot Games has entered a partnership with a Southeast Asian publisher which lives up to the Riot standard of awesomeness, and as such, we have granted them exclusive rights to League of Legends in Malaysia, Vietnam, Singapore and the Philippines. Unfortunately, this means that players in those countries will be restricted from the US servers, so that we can ensure that they receive the highest quality play experience available.
Our first thoughts in signing this agreement were what would happen to our loyal players. We would like to thank you for your loyal support of our game, and let you know about some of the things that you will receive as part of this transition.
· First priority beta access to the new servers
· Lower latencies
· Simplified payment processes
· Personalized customer support
· A tailored gameplay experience
Thank you for your continued support and understanding. We look forward to seeing you once again on the Fields of Justice. Feel free to reply to this email with any questions you may have.
- Alex
“Skribbles”
Apart from the first and second points, the rest of the reasons are highly subjective (I doubt Riot can guarantee that users will have a simplified payment process, personalized customers support or a tailored gameplay experience). That all depends on how the SEA publisher (which is still being undisclosed) deals with the game. From reading the thread, the most common complains from the users in the area boil down to this
- SEA users have no choice in playing with players from non-SEA regions, they will be forced to make new friends in the SEA reason. Lot of SEA players remarked that they prefer playing on US because of the nicer community and the friends they made. Ping was a non issue, since LoL doesn't exactly require the same amount of ping that an FPS game (or even DotA for that matter, also taking into account LoL's great netcode)
- SEA publishers apparently have a very bad reputation in general (overpricing for purchases, bad quality of servers in regards to lag, the way they deal with customers)
- Although it was originally stated any RP purchases were refunded, how Riot was going to deal with refunding the grind (i.e. refunding a player that is level 30 and grinded runes) was unknown. It was later confirmed that accounts will be transferred
- The clear majority of the community disagreed with the decision however Riot still went forward to with the decision, giving the impression that Riot cares about business more then then the community
- It happened with a disgustingly short notice (1 day)
- Some of Pendragons and Tryndameres comments were seen as being insulting or arrogant in the thread, although in some cases out of context
Here are Tryndamere's (head of Riot's) comments (http://www.leagueoflegends.com/board/showthread.php?p=737793#post737793 and http://www.leagueoflegends.com/board/showthread.php?p=744262#post744262)
Finally nicolo (who is Riots director of Global Business Development) provided a detailed post about the issue (http://www.leagueoflegends.com/board/showthread.php?p=757700#post757700) explaining a lot of issues. From the post we learnt that
- IP's will still be blocked
- The only reason that GOA lifted the IP ban was because they did an agreement where GOA still gets revenue from Europeans playing on US servers (and vice versa), this obviously couldn't be done with whatever SEA publisher Riot choice
- Riot still can't disclose SEA publisher (for whatever reason)
So all in all, Riot is still going forward with the decision, it however does present itself with various questions. Riot is going forward with this decision under the premise that the SEA publisher (whoever it is) will provide a better and localized service then the US one. While it is true that the SEA publisher will ultimately be more localized (though this could have been done in other ways), the remark on providing a better game play experience is subjective at best. Whats however even more concerning, is that Riot cannot name the publisher they are siding with, the most likely reason for this is that the publisher simply has a bad reputation and naming them would make the situation worse for Riot (and for the publisher themselves). Also in terms of competitive gaming (although its arguably quite clear that this isn't Riots priority at all) its a massive blow, basically preventing from teams from versing eachother around the world without using Proxies or VPN's (however this was already problematic in the first place with teams forcing to regrind on their accounts in other regions to verse other players in order to create an equal playing field).
Ultimately at the end of the day, this means that Riot's first priority isn't the communities, its their business. Obviously they will listen to the community if it doesn't conflict with the way they run things, but when Riot wants to expand their business ventures, even with such a massive backlash they will still go forward. This was all Riots choice, they were not forced to sign a contract with a SEA publisher, they chose to do so. Whether or not this decision was in fact a detriment or a benefit is difficult to say, but according to Riot and their business "plan", everything they do is always for the long term
LoL





Dan: How many maps will there be on release, and will there be different objective modes or just "destroy the base" as in